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  • Home
  • About
  • Join the Revolution
    • As a consumer
    • As a food business
  • OUR MEMBERS
    • Our Collective Impact
  • Get Educated
    • The Environment
    • Animal Welfare
    • Human Health
  • Get Inspired
  • Latest News
  • Contact Us

better choices for a better life.

The problem
Put simply, the average person's diet today, is a big problem and is causing an increase in illnesses, from various cancers and heart disease, to obesity, cognitive function and inflammatory disorders.  These health issues arise due to the:
- overconsumption of food produced from animals (meat and dairy)
- overconsumption of processed food containing little to no nutrients
- overconsumption of saturated fats
- overconsumption of sugar (too many soft drinks!)

- underconsumption of fruits and vegetables
- underconsumption of nutritiously dense food.

Additionally, the antibiotic use that occurs within factory farming also has a significant health impact on our population - the overuse of antibiotics in animals that we get our meat and dairy from, creates superbug resistance to antibiotics within humans (
Source: PETA).

The lack of education and mis-information when it comes to food and health plays a big factor.  Food labelling is confusing, contradictory and difficult for us al; the way companies advertise has resulted in consumers not getting the full, true picture.

That age old saying is really true; you are what you eat (or more specifically, what your body absorbs!).

Easy solutions
  1. Eat mainly whole foods: minimise packaged / processed foods, or better still, avoid them all together.
  2. Learn how to read labels: put simply, if it's a convoluted word or a bunch of numbers, it's best to avoid it.
  3. Treat yourself sometimes, not every day: it's OK to eat 'sometimes food' sometimes.
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